Internet Power Pull

You don’t see it churning away behind the walls of your server. It’s virtually silent while it zips away inside the phone lines while you’re pulling up the latest videos of cats jumping out of boxes, or twin babies laughing at one another. But, it turns out, the Internet uses more electricity than the auto industry uses to make cars and trucks!

The power needed to run and then cool the millions of servers that make the Internet bring you the thousands of daily searches, emails, videos, blogs, news stories – really, you name it – has grown by more than 10 percent every year for the last decade. Internet use alone makes up about two percent of all electricity consumed in the United States.

CNN recently reported that Google’s eight current and planned server farms, if running at full capacity, could consume enough energy to power all the homes in San Diego, California.

Also, the LA Times reported earlier this spring that if the Internet were a country, it would rank 5th in the world in energy consumption!